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If you're looking to start a successful YouTube channel from scratch, it can be overwhelming to know where to begin. In this video, the speaker condenses six years of experience on YouTube into a three-part framework called the Part-Time YouTuber Blueprint. The framework includes three levels: Get Going, Get Good Enough, and Get Smart.
In the Get Going level, the focus is on making the first three videos to get started and overcome the hurdle of not getting started in the first place. In the Get Good Enough level, the focus is on making the next seven videos to improve the craft of making videos and learn more about yourself. Finally, in the Get Smart level, the focus is on understanding the game of YouTube and getting the three important factors right: click, watch time, and satisfaction. By following this framework and treating YouTube like a business, you can set yourself up for success.
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Key Takeaways
- The Part-Time YouTuber Blueprint includes three levels: Get Going, Get Good Enough, and Get Smart.
- The framework focuses on making the first ten videos, improving the craft of making videos, and understanding the game of YouTube.
- To succeed on YouTube, you need to get the three important factors right: click, watch time, and satisfaction.
Get Going
If you're completely new to making videos and want to start a YouTube channel from scratch, the first step is to simply get going. This means creating your first three videos, which will act as your first dates with YouTube.
First Three Videos
The goal of these videos is not to create perfect content, but rather to just start creating and putting yourself out there. You can make these videos on your phone, without any editing, and just speak to the camera. The key is to get over the hurdle of actually starting and making an effort to create content.
Overcoming Overthinking
Overthinking can often hold people back from starting a YouTube channel. You may be worried about your niche, what to make videos about, or how others will respond to your content. However, it's important to remember that YouTube is a lifestyle choice and you're committing to making videos every week for years to come. So, it's worth flirting with it and making those first three videos to see how you feel.
Casual Vs Serious Relationship
After making your first three videos, you have a choice to make: do you want to be in a casual or serious relationship with YouTube? If you're serious about building a successful channel, it's important to commit to making at least one video a week. This means treating YouTube like a serious business rather than a casual hobby.
Get Good Enough
Once you have completed the first three videos, it's time to move on to level two, which I call "Get Good Enough." This level is all about improving your skills in making videos. Remember, at this point, you're still not worrying too much about your niche, but rather focusing on getting better at the craft of making videos.
Next Seven Videos
In this level, you'll be making your next seven videos. The point of these videos is to get better at making videos. You can make videos on anything you feel like, whether it's a review of your favorite highlighter pens or a video about a book you love. The topic doesn't matter as much as the fact that you're actively trying to improve your skills.
Improving the Craft
During this level, you'll be learning a lot about the skills needed to be an effective YouTuber. There are many skills involved, such as titles and thumbnails, filming, talking to the camera, structuring your content, storytelling, public speaking, research, writing, animation, editing, and understanding analytics.
You may find that you're not good at some of these skills at first, but that's okay. The point of this level is to actively try to improve your skills and get better at making videos. By the end of the seven videos, you should feel more confident in your abilities and have a better understanding of what it takes to make a successful YouTube channel.
Confronting Self-Doubt
At this point, you may also find yourself confronting your own emotions around fear of judgment, self-doubt, and other emotional hurdles that can get in the way of building a life that you love. It's important to acknowledge these emotions and work through them. Remember, making videos is a skill that takes time to develop, and it's okay to make mistakes and learn from them.
Get Smart
To really grow your YouTube channel, you need to understand the game of YouTube. There are three things that YouTube cares about when it comes to growing a YouTube channel, and if you can get these three things right, then your channel will explode, and you'll become a millionaire. These three things are click, watch time, and satisfaction.
Understanding the Game
To be successful on YouTube, you need to understand what the game is that you're trying to play. There are a lot of skills involved in being a good YouTuber or being a successful YouTuber. These skills include titles and thumbnails, filming, talking to a camera, structuring your content, storytelling, public speaking, research and writing, animation, editing, and understanding analytics.
Click, Watch Time, and Satisfaction
The three things that YouTube cares about when it comes to growing a YouTube channel are click, watch time, and satisfaction. Firstly, the click is the importance of titles, thumbnails, and idea generation. No one is ever going to watch your video unless they click on it. So the first step to success on YouTube is earning the click. Your titles and thumbnails need to be sufficiently intriguing that someone actually clicks on the video.
Secondly, we have watch time. The YouTube algorithm cares a lot about how much of your video someone has watched because it's trying to serve the right video to the right viewer at the right time. If a viewer is watching a lot of your video, it means they're getting continuous value from that video. So watch time is a great signal for the algorithm to then promote your video to more people that are similar to that viewer that watched it for a long time.
Lastly, we want to leave people satisfied. The algorithm is looking at signals like likes, comments, and surveys. YouTube has started putting surveys in the videos to get feedback from viewers. The algorithm is ultimately trying to serve the right video to the right viewer at the right time, and if you can get these three things right, then your channel will explode, and you'll become a millionaire.
Treating Youtube as a Business
If you have decided to treat Youtube as a business, then it's time to get smart and understand the game of Youtube. There are three things that Youtube cares about when it comes to growing a Youtube channel - Click, Watch Time, and Satisfaction.
Firstly, Click is the importance of titles, thumbnails, and idea generation. No one is ever going to watch your video unless they click on your video. So, the first step to success on Youtube is earning The Click. Your titles and thumbnails need to be sufficiently intriguing that someone actually clicks on the video.
Secondly, we have Watch Time. The Youtube algorithm cares a lot about how much of your video someone has watched. The algorithm is ultimately trying to serve the right video to the right viewer at the right time. So, if a viewer is watching a lot of your video, it means they're getting continuous value from that video. Watch Time is a great signal for the algorithm to then promote your video to more people that are similar to that viewer that watched it for a long time.
Lastly, we have Satisfaction. Increasingly the algorithm is talking a lot more about satisfaction. It's looking at signals like likes, comments, and surveys. Youtube has started putting these surveys to understand how satisfied the viewer was with the video.
To treat Youtube as a business, you need to focus on these three things. You need to create titles and thumbnails that are intriguing enough to earn the click. You need to create videos that keep the viewer engaged and watching for as long as possible. Lastly, you need to create videos that leave the viewer satisfied.
If you can get these three things right, then you're completely off to the races, and your channel will explode, and you'll become a millionaire. But remember, treating Youtube as a business requires commitment and consistency. You need to be willing to put in the effort to create quality content and focus on these three things to grow your channel.
Final Thoughts
Now that you've gone through the Part-Time YouTuber Blueprint, you should have a solid foundation for starting your own YouTube channel. Remember that the key to success on YouTube is to commit to taking it seriously and to continuously improve your craft.
In Level One, you learned the importance of just getting started and making those first three videos. This is a crucial step that many people struggle with, so don't let overthinking hold you back.
In Level Two, you focused on getting good enough by making your next seven videos. During this stage, you weren't worried about your niche yet. Instead, you were focused on improving your video-making skills and getting to know yourself better.
Finally, in Level Three, you learned the game of YouTube and how to optimize for clicks, watch time, and satisfaction. By understanding these three factors, you'll be able to grow your channel and potentially even turn it into a business.
Remember that success on YouTube takes time and effort. Don't get discouraged if you don't see immediate results. Keep making videos, keep improving, and keep learning. With dedication and persistence, you can achieve your goals on YouTube.
FQAs
Here are some frequently asked questions about the Part-Time YouTuber Blueprint:
Q: Do I need to have experience to start a YouTube channel?
A: No, you don't need any experience to start a YouTube channel. The Part-Time YouTuber Blueprint is designed for those who are starting from scratch. The first level is all about getting started and making your first three videos. You can even make them on your phone without any editing.
Q: Do I need to worry about my niche when I'm just starting out?
A: No, you don't need to worry about your niche when you're just starting out. The first two levels of the Part-Time YouTuber Blueprint are all about getting better at the craft of making videos. You'll make your first ten videos on whatever you feel like. It's important to focus on improving your skills before worrying about your niche.
Q: How often should I upload videos?
A: If you're serious about growing your channel, you should commit to making at least one video a week. This shows that you're taking it seriously and you're committed to growing your channel. Consistency is key on YouTube.
Q: How do I grow my channel?
A: There are three things that YouTube cares about when it comes to growing a channel: clicks, watch time, and satisfaction. You need to focus on creating intriguing titles and thumbnails to earn the click, make sure your content is engaging to keep viewers watching, and leave them satisfied with your content. The Part-Time YouTuber Blueprint teaches you how to improve in all of these areas.
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