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Have you ever posted a video on YouTube and received hardly any views, while someone else on the same topic got tons of views? You might think it's all due to the algorithm, but in reality, it's more about human interaction and how you present your content. Chances are, your titles aren't intriguing enough to entice viewers to click. So, how can you fix this?
Research shows that video titles play a significant role in getting more views on YouTube. In this article, we'll go over three proven YouTube title formulas that can help you create attention-grabbing titles for your videos.
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The Importance of Researching Video Titles
Do you research video titles before creating your own? Do you write a title before creating a video? Do you write multiple titles before starting a video? If you answered yes to all these questions, congratulations, you're on the right track! However, most creators don't do this or do it halfheartedly. By not taking the time to create a great title, you're not intriguing your viewers enough to click, and you're missing out on valuable engagement.
Working With a Title Expert
To make a great title for your video, it's crucial to collaborate with an expert in the field. In this case, we're working with Jake Thomas, a title expert who publishes a newsletter called Creator Hooks, where he scours YouTube to find the best titles and explains why they're successful. We asked Jake about his top five favorite YouTube title formulas that work for any creator, regardless of their niche.Formula 1: Habits
Habits are a power word on YouTube right now, and this formula capitalizes on that trend. It's a list of habits, and it talks about one-minute habits that save 20 plus hours a week. The title makes the video tangible and offers a huge benefit to the audience. Titles talking about habits are a hit on YouTube right now, such as "3 Habits That Will Make You a Beast in Matches," "3 Feminine Habits Men Find Wildly Attractive," and "Accountant Explains Money Habits Keeping You Poor."Formula 2: Curiosity
This title formula is all about creating curiosity by telling people to stop doing something. The title has a lot of negativity, and the thumbnail has an arrow pointing to the place where many people are standing in doubles, making it a best practice. The title grabs your attention because it challenges assumptions and goes against everything you've been taught. The creator knows their audience's hopes, dreams, fears, and best practices, allowing them to use specific words that speak to them on a deeper emotional level. Examples of titles using this formula include "Why I Stopped Riding Carbon Frames," "Stop Using VLookup in Excel," and "Why I Switched to Index Match."Formula 3: Results
The third formula is all about results. It's an excellent formula for tutorials, how-to videos, and other educational content. The title promises a result, and the audience is intrigued to know how to achieve it. For example, "Get Perfect Skin in One Week," "Lose 10 Pounds in a Month," or "Increase Your Instagram Followers by 50%."Applying the Title Formulas to Your Channel
Now that you know these formulas, it's time to apply them to your channel. Take the formula that fits your content the best and fill in the blanks with your niche, topic, and audience. Keep in mind that shorter titles are easier to read and click on. Avoid keyword stuffing and make your title intriguing, curious, or results-driven.In Conclusion
Creating an attention-grabbing title for your YouTube video is crucial for getting more views, engagement, and subscribers. Research shows that video titles play a significant role in getting more views on YouTube. By not taking the time to create a great title, you're not intriguing your viewers enough to click, and you're missing out on valuable engagement. There are three proven YouTube title formulas that can help you create attention-grabbing titles for your videos, which are Habits, Curiosity, and Results. You can take the formula that fits your content the best and fill in the blanks with your niche, topic, and audience. Keep in mind that shorter titles are easier to read and click on. Avoid keyword stuffing and make your title intriguing, curious, or results-driven.FAQs:
Why are video titles important on YouTube?
Video titles play a significant role in getting more views on YouTube. By not taking the time to create a great title, you're not intriguing your viewers enough to click, and you're missing out on valuable engagement.
What are the three proven YouTube title formulas?
The three proven YouTube title formulas are Habits, Curiosity, and Results.
How can I create an attention-grabbing YouTube title?
You can create an attention-grabbing YouTube title by taking the formula that fits your content the best and fill in the blanks with your niche, topic, and audience. Keep in mind that shorter titles are easier to read and click on. Avoid keyword stuffing and make your title intriguing, curious, or results-driven.
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