Expert Tips to Take Your Blog Traffic to the Next Level in 2023

 

Learn more about the 7 best practices for content marketing and SEO that you should be using in your blogging strategy in 2023.

Looking into 2023, there are new things to consider for your blogging strategy, but many things haven’t changed.

Blogging strategies are still one of the best ways to ensure your content and brand remain relevant and continue to drive your site’s organic traffic.

This article will review some of the best practices that content marketers should continue using and some hot topics emerging in the world of content.

Here are the seven best practices that will help your blogging marketing in 2023:

• Create content using the hub & spoke content marketing model.
• Use the customer’s voice
• Optimize your content for result types.
• Always measure your content for ROI.
• AI-generated content is here, but don’t fall for the hype.
• Break down the silos between your internal departments to move faster.
• Re-optimize and repurpose your outdated/underperforming content.

Now, let’s break it down for you to understand how important each is for your content marketing.

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1.     Use the Hub & Spoke Content Marketing Model to Generate Content

Google has always cared about ranking websites that show they are authoritative around a particular topic.

What better way to show Google and customers you know what you’re talking about than by creating a lot of content around the topic?

One of the best ways to do this is with the hub-and-spoke content marketing model. This content marketing model is related to using the customer’s voice because you must ensure the content you are writing has demand first.

Using the hub and spoke model, you can build authority around a hub, which is typically one of your main business lines or services.

This way, you can target users in their different stages of searching and make sure Google understands what you’re talking about when they come to your site.

By creating hub-and-spoke content for a specific topic, you become much more authoritative around a topic in Google’s eyes, which can help increase the amount of organic traffic, keyword rankings, and conversions for your company.

2.     Including Consumer Feedback in Your Posts

You need to make sure you are matching your content to what the customer is actually searching for.

Without doing this, you might never be able to reach your target audience, even if they are looking for something you provide.

Using the customer’s voice in your content will always be a best practice in content marketing, and it’s also the most important one.

Keyword research is the sugar in the tea for creating any content, and a big part of creating relevant content is making sure you are using the right phrases people search for.

3.     Create an Article Based On the Results Types

For a long time, we’ve known that Google is no longer ten blue links.

Google, on the other hand, is always producing new sorts of results. As a result, search engine result pages have grown extremely cluttered with a wide range of various results kinds.

In the same way that we must ensure that the keywords we are targeting have high search traffic, we must also ensure that we are organising our content in a way that Google will want to uncover and show our material.

This year, a few result kinds have grown incredibly popular, the most notable being short-form videos.

Short-form videos normally last 10 to 30 seconds and can go up to 5 minutes.

With the development of TikTok and Instagram Reels, short-form video content is all the rage and has even begun to show as a result type on Google.

When creating any content for your site, make sure to take a look to see what’s already showing up on Google and what competitors are doing.

Visual material or graphics may make content easier to comprehend and more appealing to post on social media. This is also an excellent strategy to appear on Google Images, the second most popular search engine behind Google’s main search page.

Podcasts, for example, have been a popular way for individuals to absorb the material in recent years.

As you generate content, you should consider how Google believes consumers are consuming it based on what appears on Page 1 of Google. Next, consider if you can provide content for these channels.

4. Measure the Return on Investment of Your Content

This isn’t a new trend, but it is one that will always be a great practice for content marketing.

It’s difficult to link ROI to anything in SEO or the organic channel, as opposed to paid advertising or email marketing, which normally has more clear-cut CPC, conversion rates, and other crucial indicators.

This is why it’s critical to explicitly establish how you’ll assess your content for ROI and demonstrate how it contributes to the organization’s performance.

Reporting on how the content is driving more people to the site or helping them convert is the greatest approach to obtaining more buy-in on SEO or why content is useful.

It is recommended that you set up reporting prior to creating the content, either using an enterprise SEO platform or smaller tools, so you can measure how your content is performing, such as target keywords now ranking on Page 1, which will lead to an increase in organic traffic and organic conversions.

By doing so regularly, you can create a story about how being proactive with SEO is beneficial since you are attracting visitors to the site now and will continue to drive traffic to this same piece of content forever.

5.     AI-generated Content Is Here, But Don’t Fall For The Hype

It’s all happening! AI-generated content has finally reached the general public, but don’t believe the hype.

There have recently been so many acronyms that people feel will break through and become the future, whether it’s VR (virtual reality), AR (augmented reality), or NFTs (non-fungible tokens).

However, none have become the mainstream disruptors they were pitched as. At least, not yet.

AI will be around for the long haul as it can make life so much easier in many different ways.

There are use cases for using AI services such as ChatGPT for research, creating schema, or content ideation, but it’s not recommended to have these services write your content entirely.

Google recently updated its E-A-T guidelines to include an extra “E” for the experience. This shows that Google is continuing to focus on authoritative content, and it’s vital that you show the user you know what you’re talking about.

The new “E” around experience seems to be shot at AI-generated content because Google wants to ensure users are getting the correct information from credible sources – similar to the YMYL algorithm update back in the day.

Google’s helpful content update has also finally finished being rolled out and is impacting websites with unsatisfying or unhelpful content. This is because many websites have started creating content primarily for search engines and not humans.

Humans need to write content meant for other humans.

Use AI to assist with content creation but be careful not to do this in mass like CNET, as they’ve already backtracked on this effort after people noticed many different errors in the content itself.

6.     Repurpose and re-optimize your out-of-date/underperforming content

Well, Not always New year, new content?

By monitoring how current material on your site performs, you may determine whether it is possible to re-optimize or repurpose information that is old or underperforming.

One of the most effective methods to accomplish this is to conduct a content audit to better understand which content is working well and which material may want a refresh or some love this year.

It is pointless to recreate the wheel, especially if the material is already of high quality but may benefit from additional target keywords.

By assessing your present content, you can uncover content gaps where new material may be required or information that could be consolidated to operate better together.

When working with customers in the past, we discovered three separate blog pieces centred on the same issue, and none of them was doing well. Instead of wasting time and energy generating new material, consider improving some of your site’s existing content.

Auditing the content on our site is always a good idea, and it’s a fun process to go through since you can find a lot of hidden gems while also determining what additional content upgrades, optimizations, or net new developments the site may benefit from.

7.     Internally Break Down Team Silos (If You Haven’t Already)

This isn’t so much a best practice for content strategy as it is for any organisation that creates content.

There are a lot of moving parts when it comes to creating content for your website. Most people believe that it is simply the responsibility of the content team, however, there are also design/product teams, development teams, legal teams, and even the SEO team.

In any company, specifically enterprises, you need to ensure that all of these departments work together to achieve the same goal – bringing more people to your website and getting them to convert. There are many ways to improve your organic marketing processes to be more efficient.

Meet regularly with other departments and establish processes for creating new content and optimizing existing content. You can boost efficiency and ensure everyone understands their responsibilities throughout the process.

If you do not outline each team’s tasks and explain why they are important ahead of time, that department may not prioritise the proper items, resulting in delays in the content development process. 

To guarantee that information is released successfully, the greatest content marketers fight to break through these silos. Communication, education, and structure are all important components.

My Last Thought

By following all these seven best practices, you can ensure that your material is in excellent hands in 2023 and beyond.

Ultimately, you must be proactive with the insights you discover when developing content and speak with internal departments about how we may require their assistance in this process.

Content marketing is one of the most effective strategies for any company to drive traffic to their website because it continues to educate consumers about the benefits of certain service lines and builds trust that your brand is the best fit for their requirements.

AI will be a major issue this year but don’t do anything too dramatic with this development just yet when it comes to content production. Finally, it is crucial to verify that material is accurate and created for people by humans.

These recommended practices are probably familiar to you, but that doesn’t make them any less vital.

Instead of focusing on trendy new items every year, start with the basics.

Also Read:

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